How your business can maximise the potential of die-cut boxes

At Colton Packaging, we design and supply die-cut boxes to our customers who are looking for a unique, bespoke packaging solution for their products. But what makes these boxes a great addition to your business? And how can you get the most out of them?

What are die-cut boxes

Die-cutting machines enable brands to design bespoke box shapes and internal inserts that protect products while improving functionality and visual appeal. A survey by Deloitte cited that 80% of consumers are more likely to purchase a product if it features unique and eye-catching packaging. 

With consumers increasingly drawn to personalised and sustainable packaging – and with e-commerce booming – cardboard die-cut boxes hold over 60% of corrugated packaging demand globally.

How can they benefit your business?

Many manufacturers and retailers use die-cut boxes as part of their packaging solutions thanks to their unique look, and ability to protect the products inside more effectively due to their crafted shape and layout. 

One sector that particularly benefits from die-cut boxes is the food and drink industry; reported to have a 47% market share in die-cut packaging in 2024. Other industries include toiletries and beauty products, and a number of e-commerce brands across sectors.

If your business is considering switching to die-cut boxes to package your products, here are some helpful tips on how to maximise the potential of this packaging investment for your brand.

How to maximise their potential

Create a memorable unboxing experience

• Use die-cut inserts to neatly organise products or include promotional items
• Print your brand story or usage tips inside the box to give customers advice about the product(s)

Protect your products

• Use corrugated fittings and inserts to secure products in place within the boxes, protecting them from damage in transit

Improve brand recognition

• Use your logo, brand colours, and fonts prominently in the design
• Die-cut boxes can be made into distinctive shapes that reflect your brand or product
  

Improve shelf appeal

• Use bold, custom die-cuts for shelf-ready packaging to make your box stand out on the shelf
• Design boxes and SRPs that are both visually appealing, and easy to stack or display on a shelf

Add function beyond their initial purpose

• Create boxes that can be repurposed by customers (e.g. for storage or display)
• Ensure the box is easy to open and re-close, especially for products purchased online where returns may be necessary – such as adding perforations for the consumer to ‘rip’ the box open, combined with self-seal tape for assisting returns
• Design compact die-cut boxes that reduce shipping costs without compromising on their visual appeal

Improve production line efficiency

• Die-cutting allows you to create boxes that are easy to pack, which helps increase packing speed and efficiency on production lines. This is the case with multi-point glued/crashlock base die-cut box styles, which are quick and easy to pack helping save time and reduce operational costs for your business

Would you like die-cut boxes for your products?

If you’re looking for a packaging partner who will help you create bespoke packaging for your business, get in touch with our team today.

You can also browse our website to see designs we’ve produced before, and the clients we’ve served across a variety of industries.