At Colton Packaging, we have two key focuses across our work: creating packaging solutions that protect our customers’ products, and doing our bit to protect the planet. That’s why all of our packaging is made using recyclable corrugated cardboard. Eco‑friendly packaging is not only an environmentally responsible choice, but did you know it could also help you strengthen the relationship between your brand and your customers.
In this blog, we explore how green packaging could have a positive impact on your customers’ experience of your brand.
Your packaging is the first thing customers notice before they even see the product inside. Choosing recyclable corrugated cardboard packaging sends a powerful message: your business is committed to sustainability. This conscious packaging decision immediately builds credibility with eco-aware consumers, strengthening your reputation from the very start. A survey by McKinsey & Company found that 55% of consumers consider sustainable packaging when making purchasing decisions.
Today’s shoppers aren’t just choosing products, but aligning themselves with brands that hold the same beliefs as they do. When you adopt sustainable packaging practices, you demonstrate to your customers that you hold eco-conscious values. It’s this commitment to important values that can turn one-off buyers into repeat customers who believe in your ‘mission’.
The unboxing moment goes beyond function in modern retail experiences. When packaging is not only sturdy and attractive, but also environmentally conscious, it adds an extra layer of satisfaction. Customers can feel good about the impact their purchase has made, as well as enjoying the product itself.
In one survey, 43% of businesses cited higher costs as their reason for choosing plastic packaging; but eco-friendly doesn’t always mean higher costs in the long run. Our corrugated cardboard packaging is both recyclable and efficient, helping to reduce weight and save on transport and storage. Over time, these efficiencies add up, helping to cut down on waste-related costs as well as streamlining logistics.
Communicating your sustainable credentials with your customers is really important. By highlighting your use of recyclable packaging and explaining how to dispose of it responsibly, you can significantly improve the perception of your brand and show that you’re serious about making a difference.
If you’re looking for a packaging partner who will help you create environmentally friendly, bespoke packaging for your business, get in touch with our team today.
